How the hotel does not lose guests and attract new guests.
The fight for each guest becomes a necessary component of the modern accommodation business. Guests who want to return to your hotel again are a real victory, and every hotelier understands that he has to help them make this decision, adding a little motivation.
In our world, there is a tourist trend called “nostalgic travel”. People are willing to return to those places where they have received the maximum of positive emotions and playful impressions. According to research, the average receipts of guests who arrived at the hotel only for the second time are already three times higher than those of guests who arrived for the first time. Despite the willingness of guests to spend more to get positive feedback, hotels always have a win – win option for user interest-customer loyalty programs.
Today, this is considered one of the most effective “hotel methods”, both attracting new and retaining old customers. By the way, the average receipts of users of such hotel programs are at least 10% higher than the expenses of other guests.
How do I launch an effective hotel loyalty program?
To begin with, you need such a program:
* develop;
* configure it to be displayed on your resource;
* promote it by constantly measuring the effectiveness of events.
In order for the program to become an effective step, take its creation seriously by first determining the type of loyalty program.
In general, there are two main types of loyalty programs::
1. discount type — when the buyer pays not an incomplete amount for the service received, but taking into account the amount of The Discount provided by the hotel.
2. bonus type-when the buyer pays the full price for the purchased item, however, part of the funds is returned to a special card in the form of certain bonuses that can be spent on buying hotel services.
The “instant benefit” effect, which gives a discount, sets up the user in a positive way, and the accumulated bonuses give “hope” and motivate them to return again in order to be able to use them.
Now you can assign the number of levels to your app. Psychologists assure that the user agrees better to various programs when they are created simply and “transparently” and do not have too exotic names. However, the names of levels should speak for themselves, immediately demonstrating the hierarchy of their owners.
As a rule, the standard scheme has three levels. For example:
* “Basic;,
* “Standard”;
* and “VIP”.
If there are no comments, we start assigning the amount of discount or bonus accrual conditions, according to the level of loyalty that the client receives.
Discount discounts are usually calculated for specific nights spent in the hotel or for the amount of money spent by guests on providing accommodation in the hotel.
• It is better to start with the highest discounts for the “VIP” level, determined the maximum possible discount (usually 15%).
* Marketers believe that a discount of 5% or more is sufficient for the interest of guests. However, it is better for the “basic” level to make the minimum discount slightly higher than -7%.
* “Standard” – the level must be assigned a discount equal to the average value between the maximum and minimum discounts.
All that remains is to present the program to the guests and involve them in it. A special page for the program will attract attention and tell visitors:
* for which the guest will receive a discount or bonuses;
* what services of the hotel, the guest will be able to spend them on;
* what levels of loyalty exist and what are their individual differences;
• how you can join the created program.
You can configure the operation of your program in the hotel management system using the user’s personal account.
